MacBook Air advertising with typography

Jan 16, 2008

Apple released a bunch of new products today, like MacBook Air and some other stuff. MacBook Air is supposed to be a thin notebook and I like how their product naming typography supports that. On their site and product materials, “MacBook Pro” is written with all the same typeface. In case of MacBook Air, “MacBook” is normal font weight, while “Air” is with a lighter version of the same typeface to underline the thin aspect. Just a neat little thing.

macbookair.png