The book by Jeff Jarvis. I was a bit underwhelmed, I don’t know what I expected, but there was no big revelation. The first part was largely just an expansion/commentary on Cluetrain Manifesto, a seminal work that’s still relevant after ten years. The second part, trying to reposition industries according to the “Google Model”, was a bit more compelling. But far too often it felt just a book written for money (which the author refers to at several times), an expansion of his blog, rather than an attempt to genuinely try to contribute something to the world.